Marketing message
Using standards and accredited conformity assessment can offer a set of powerful marketing tools for organisations of all sizes and across all sectors. Standards and accredited services are a significant tool in the marketing of products and services.
Ranging from regulatory to voluntary standards, product standards to management systems standards, they are used to enable businesses to play on a level playing field with larger rivals, and to leverage the competitive position of a product by reducing customer uncertainty. These case studies, research papers and supporting material show how businesses are gaining competitive or marketing advantage.
