Using standards and accredited conformity assessment can offer a set of powerful marketing tools for organisations of all sizes and across all sectors. Standards and accredited services are a significant tool in the marketing of products and services.
Ranging from regulatory to voluntary standards, product standards to management systems standards, they are used to enable businesses to play on a level playing field with larger rivals, and to leverage the competitive position of a product by reducing customer uncertainty. These case studies, research papers and supporting material show how businesses are gaining competitive or marketing advantage.
The French Institute of Origin and Quality (INAO) has issued a report on the food products covered by the official labelling of quality and origin. The quantity placed on the market for each sector as well as its related turnover have increased significantly since 2014. For example the honey sector saw production increase by 102% […]
ISO standards help the business to comply with regulations, in conjunction with third-party certification by an accredited certification body, and they also help demonstrate to potential customers and authorities that they are providing quality services. The lack of any specific national regulations in the diving instructor sector,has led many countries to adopt the ISO series of standards on recreational […]
A survey covering quality management system development, certification, accreditation and economic benefits, using a variety of research tools to judge the awareness and use of accredited certification to ISO 9001 by purchasing organizations. Research included a survey of purchasing organizations (the present and potential customers of ISO 9001 certified suppliers); interviews with some of these; survey of […]
This report is the outcome of a research project conducted between June and November 2013 which explored how voluntary standards markets might be applied to financial services regulation and sought to provide independent verification of their potential in the financial services sector. The central finding of this report is that voluntary standards could play a […]
A study based on 105 responses of Spanish ISO 20000 (IT Service Management) certified firms (Cots, Casadeus and Marimom, 2016) by applying SEM, a multivariate statistical technique that is widely used in the literature, showed that certification contributed to significant benefits such as the marketing proposition, company reputation, the ability to satisfy existing and future […]
Empirical data collected from a large-scale survey of Australian firms was analysed to research the perceived benefits (i.e. environmental, social, and market) following the adoption of ISO 14001 (Prajogo, Tang, and Lai, 2012). The investigation concluded that the results indicate that external motives for ISO 14001 certification enhance social and market positioning, whereas internal motives […]
The effects of ISO 9001 certification were investigated with a survey of 1150 managers from 924 organisations in the USA (2002), comparing the performance of organisations with control groups that had not been ISO 9001 certified (Naveh and Marcus, 2005). Empirical evidence shows that there is a positive effect of ISO 9001 certification in the […]
The organisational impact due to ISO 9001 certification was researched with a sample of 95 Brazilian cardboard companies (Prates, Alckmin and Viera, 2014) and concluded that ‘ISO 9001 certification has a positive and significant effect on production, purchasing, human resources and marketing performance’. A full copy of the report is available here.
A study was conducted by Monash University’s Department of Management in the Faculty of Business and Economics, aimed to investigate the perceptions of Australian and New Zealand businesses with respect to the drivers for the adoption of the ISO 14001 environmental system standard. The report concluded that the benefits of accredited certification to this standard included […]
A study, conducted by Monash University’s Department of Management in the Faculty of Business and Economics, aimed to identify the operational and performance benefits of adopting ISO 9001 in Australia and New Zealand. Data for the study was collected by means of a questionnaire survey with 300 responses received from Australian businesses and 239 from […]
A survey was carried out in 2016 by UKAS, the UK accreditation body, to capture feedback on the value of accreditation for conformity assessment bodies that have stable scopes in established technical sectors. It confirmed that these businesses derive both internal and external commercial benefit from their accredited status: 93% of respondents agree that accreditation […]
As a small to medium-sized enterprise (SME) looking to expand your business, this ISO brochure shows you how ISO International Standards can enhance your business as they have done for thousands of other small enterprises before you.