Marketing message

Using standards and accredited conformity assessment can offer a set of powerful marketing tools for organisations of all sizes and across all sectors. Standards and accredited services are a significant tool in the marketing of products and services.

Ranging from regulatory to voluntary standards, product standards to management systems standards, they are used to enable businesses to play on a level playing field with larger rivals, and to leverage the competitive position of a product by reducing customer uncertainty. These case studies, research papers and supporting material show how businesses are gaining competitive or marketing advantage.

Accreditation helps the Botswana National Dosimetry Laboratory to grow

Accreditation helps the Botswana National Dosimetry Laboratory to grow

The control of occupational radiation exposure through the provision of Dosimetry services is an integral part of one of the three main principles on which protection against ionizing radiation is based – the principle of optimization of radiological protection.  The premise of optimization is that all reasonable efforts are made to reduce doses due to […]


Toxicology lab can’t offer expertise in child protection case due to lack of accreditation

Toxicology lab can’t offer expertise in child protection case due to lack of accreditation

A Nova Scotia Supreme Court justice ruled that the director of the Nova Scotia Health Authority’s toxicology lab in Halifax, Canada, cannot give expert opinion evidence about the results of urine testing at a child protection proceeding. The judge found that the laboratory’s opinion could not be found to be reliable because the lab is […]


Certification of products with official labelling has become a commercial asset

Certification of products with official labelling has become a commercial asset

The French Institute of Origin and Quality (INAO) has issued a report on the food products covered by the official labelling of quality and origin. The quantity placed on the market for each sector as well as its related turnover have increased significantly since 2014. For example the honey sector saw production increase by 102% […]


Reducing diving-related accidents

Reducing diving-related accidents

ISO standards help the business to  comply with regulations, in conjunction with third-party certification by an accredited certification body, and they also help demonstrate to potential customers and authorities that they are providing quality services. The lack of any specific national regulations in the diving instructor sector,has led many countries to adopt the ISO series of standards on recreational […]


Italian Study identifies the benefits of accredited H&S management systems

Italian Study identifies the benefits of accredited H&S management systems

A study carried out by Accredia, the Italian Accreditation Body, INAIL, a public insurer, and AICQ, the Italian Quality Institute, has identified that companies with accredited certification of their health and safety management system (OHSAS 18001) provides businesses with a number of benefits. A total of large, medium and small 238 organisations responded to a […]


Purchasers in Asia consider ISO 9001 certified suppliers to perform better

Purchasers in Asia consider ISO 9001 certified suppliers to perform better

A survey covering quality management system development, certification, accreditation and economic benefits, using a variety of research tools to judge the awareness and use of accredited certification to ISO 9001 by purchasing organizations. Research included a survey of purchasing organizations (the present and potential customers of ISO 9001 certified suppliers); interviews with some of these; survey of […]


Standards play a role in rebuilding a safer and more trusted financial services sector

Standards play a role in rebuilding a safer and more trusted financial services sector

This report is the outcome of a research project conducted between June and November 2013 which explored how voluntary standards markets might be applied to financial services regulation and sought to provide independent verification of their potential in the financial services sector. The central finding of this report is that voluntary standards could play a […]


Spanish firms certified to ISO 22000 improve their services and achieve major external benefits

Spanish firms certified to ISO 22000 improve their services and achieve major external benefits

A study based on 105 responses of Spanish ISO 20000 (IT Service Management) certified firms (Cots, Casadeus and Marimom, 2016) by applying SEM, a multivariate statistical technique that is widely used in the literature, showed that certification contributed to significant benefits such as the marketing proposition, company reputation, the ability to satisfy existing and future […]


Australian firms enhance environmental performance and social and market positioning with ISO 14001 certification

Australian firms enhance environmental performance and social and market positioning with ISO 14001 certification

Empirical data collected from a large-scale survey of Australian firms was analysed to research the perceived benefits (i.e. environmental, social, and market) following the adoption of ISO 14001 (Prajogo, Tang, and Lai, 2012). The investigation concluded that the results indicate that external motives for ISO 14001 certification enhance social and market positioning, whereas internal motives […]


Gaining a competitive advantage by implementing and using ISO 9001

Gaining a competitive advantage by implementing and using ISO 9001

The effects of ISO 9001 certification were investigated with a survey of 1150 managers from 924 organisations in the USA (2002), comparing the performance of organisations with control groups that had not been ISO 9001 certified (Naveh and Marcus, 2005). Empirical evidence shows that there is a positive effect of ISO 9001 certification in the […]


ISO 9001 certification has significant effect on Brazilian cardboard companies

ISO 9001 certification has significant effect on Brazilian cardboard companies

The organisational impact due to ISO 9001 certification was researched with a sample of 95 Brazilian cardboard companies (Prates, Alckmin and Viera, 2014) and concluded that ‘ISO 9001 certification has a positive and significant effect on production, purchasing, human resources and marketing performance’. A full copy of the report is available here.  


The value of ISO 14001 in Australia and New Zealand

The value of ISO 14001 in Australia and New Zealand

A study was conducted by Monash University’s Department of Management in the Faculty of Business and Economics, aimed  to investigate the perceptions of Australian and New Zealand businesses with respect to the drivers for the adoption of the ISO 14001 environmental system standard. The report concluded that the benefits of accredited certification to this standard included […]


The Value of ISO 9001 for Australian and New Zealand Businesses

The Value of ISO 9001 for Australian and New Zealand Businesses

A study, conducted by Monash University’s Department of Management in the Faculty of Business and Economics, aimed to identify the operational and performance benefits of adopting ISO 9001 in Australia and New Zealand. Data for the study was collected by means of a questionnaire survey with 300 responses received from Australian businesses and 239 from […]


The value of accreditation for small conformity assessment bodies

The value of accreditation for small conformity assessment bodies

A survey was carried out in 2016 by UKAS, the UK accreditation body, to capture feedback on the value of accreditation for conformity assessment bodies that have stable scopes in established technical sectors. It confirmed that these businesses derive both internal and external commercial benefit from their accredited status: 93% of respondents agree that accreditation […]


What ISO standards can do for you as an SME

What ISO standards can do for you as an SME

As a small to medium-sized enterprise (SME) looking to expand your business, this ISO brochure shows you how ISO International Standards can enhance your business as they have done for thousands of other small enterprises before you.


Can you suggest a case study or research report to include on business benefits?